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Article
Publication date: 30 March 2023

Marta Olivia Rovedder de Oliveira, Igor Bernardi Sonza and Tamires Silva da Silva

Marketing and brand managers are under more pressure than ever before to demonstrate the impact of the managers' strategies and actions on company value, especially in an emerging…

Abstract

Purpose

Marketing and brand managers are under more pressure than ever before to demonstrate the impact of the managers' strategies and actions on company value, especially in an emerging market. In this context, the authors investigate the relationship between brand equity and company performance using the rankings of most valued brands from Brand Finance (BF), Brand Analytics (BZ) and Interbrand (IB).

Design/methodology/approach

The authors use used a panel from the period between 1990 and 2018 (29 years), consisting of a sample of 689 companies with shares traded in an emerging market representing 7,970 observations with unbalanced data. The authors applied a dynamic Differences-in-Differences Ordinary Last Squares (DID OLS) method.

Findings

The main finding of this study is that brands ranked as valuable significantly increased the brands' companies' intangible assets, return on assets, free cash flow (FCF) and market value.

Research limitations/implications

The present study helps brand and marketing managers show to chief executive officers (CEOs) and shareholders the importance of brand development. In addition, valuable brand companies of an emerging market may represent an interesting opportunity for market investors.

Originality/value

This study contributes to the marketing literature, addressing the fields of marketing and finance, by analyzing the performance of companies separately over a long period, with different metrics, an unconventional model in the marketing area and different rankings of valuable brand names.

Details

Marketing Intelligence & Planning, vol. 41 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 6 June 2023

Tamires Cássia de Melo Souza, Lucilene Rezende Anastácio., Lívya Alves Oliveira, Marina Martins Daniel, Fernanda Rodrigues de Oliveira Penaforte, Juliana Costa Liboredo, Ceres Mattos Della Lucia and Lívia Garcia Ferreira

This study aims to identify comfort food (CF) consumption and its associated factors during the pandemic period. The study also involves an online survey conducted five months…

Abstract

Purpose

This study aims to identify comfort food (CF) consumption and its associated factors during the pandemic period. The study also involves an online survey conducted five months after the quarantine started in Brazil.

Design/methodology/approach

Data on lifestyle, eating habits and anthropometric data were collected before and during the pandemic, and the differences in these habits were analyzed. Univariate and multivariate logistic regression models were performed to identify predictors of CF consumption by gender.

Findings

A total of 1,363 individuals were included in the sample, with a median age of 31 years old, of whom 80.3% were women. Since individuals were free to respond about the food consumed without predetermined categories, it was possible to carry out a faithful assessment of the occurrence of this behavior. At the same time, allowing the subjectivity and symbolism inherent to the concept of CF to be embraced. CF consumption was present for 54%, with “sweets” being the most mentioned group by both genders. The factors associated with CF consumption in women during the pandemic were increased snacking, increased bread, candies and alcoholic beverage intake, increased time spent at work, worsened sleep quality, reduced meals, perceived stress (PS), emotional eating (EE), age and increased frequency of meat intake. In men, the predictors for CF consumption were remote full-time work/study, PS, EE and early waking time. For both genders, CF consumption during the pandemic period was associated with PS and EE.

Originality/value

This study provides an important overview of the possible contributions of the pandemic on behaviors and food choices related to the consumption of CF in Brazilians. This information is valuable to support further studies to investigate and treat the impacts of the pandemic on lifestyle, eating habits and behavior, mental health and other factors in the postpandemic period.

Details

Nutrition & Food Science , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 7 April 2023

Tamires Cássia de Melo Souza, Lívya Alves Oliveira, Juliana Costa Liboredo, Ceres Mattos Della Lucia, Lívia Garcia Ferreira, Marina Martins Daniel and Lucilene Rezende Anastácio

The purpose of this study is to describe the prevalence of a sedentary lifestyle (<150 min of physical exercise/week) and associated factors of this behavior in Brazil.

Abstract

Purpose

The purpose of this study is to describe the prevalence of a sedentary lifestyle (<150 min of physical exercise/week) and associated factors of this behavior in Brazil.

Design/methodology/approach

An observational study was conducted through an online questionnaire in August–September 2020 (5.5 months after the beginning of the pandemic in the country). Socioeconomic, lifestyle, anthropometric, dietary and perceived stress data were evaluated as possible related factors to a sedentary lifestyle through multiple logistic regression analysis.

Findings

A total of 1,347 individuals were evaluated (median of 31 years old, 80.1% women), of whom 76.7% were considered sedentary. Associated factors to a sedentary lifestyle were being overweight; a greater difference between current weight and prepandemic weight; female sex; lower percentage of home-cooked meals; greater increase in the frequency of consumption of alcoholic beverages; higher frequency of consumption of cereals, sausages and sweets during the pandemic; and higher score of perceived stress.

Originality/value

To the best of the authors’ knowledge, no studies have aimed to reveal the associated factors to a sedentary lifestyle during the COVID-19 pandemic in Brazil. Protective factors against a sedentary lifestyle were eating breakfast, being a student, living with parents, a higher frequency of fruit consumption, a higher rate of alcohol consumption and a higher cognitive restriction of food intake during the pandemic. Most of the study participants were sedentary, especially women. A sedentary lifestyle was associated with worse lifestyle/eating habits and stress. Such findings encourage an interdisciplinary approach because habits and lifestyle have numerous interferences.

Details

Nutrition & Food Science , vol. 53 no. 4
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 25 April 2023

Sukhvinder Angoori and Sanjeev Kumar

This paper examine beneficiary women's awareness of the harmful effects of traditional cooking fuels and the benefits of cleaner cooking fuel (LPG) in the Indian state of Haryana…

Abstract

Purpose

This paper examine beneficiary women's awareness of the harmful effects of traditional cooking fuels and the benefits of cleaner cooking fuel (LPG) in the Indian state of Haryana after the inception of Pradhan Mantri Ujjwala Yojana.

Design/methodology/approach

Descriptive statistics, factor analysis, confirmatory factor analysis, Mann–Whitney U test and Kruskal–Wallis H test were used for the data analysis.

Findings

The paper finds that the women of the scheduled caste were highly aware of the hazards of traditional cooking fuel. They perceived that the usage of LPG led to significant health and environmental improvements. However, the refilling was low among the respondents. So, the only low awareness was not the cause of the low refilling of LPG among Ujjwala beneficiaries.

Research limitations/implications

Technological advancement, accessibility and successful adoption require convergence with socio-economic and institutional aspects. It was evident that focus on technology might not necessarily serve developmental purposes if it is not integrated correctly with socio-economic and institutional factors. These should have conversed with the household's needs, preferences, affordability, social structures, policy support and delivery mechanism, as it was observed that, in different cases, high-end technologies have limited access.

Originality/value

This study shows that the low awareness is not the barrier to the adoption of cleaner cooking technologies in India. So, the policymakers have to revive and further investigate the real cause of the low adoption of cleaner cooking technologies in India.

Details

Technological Sustainability, vol. 2 no. 3
Type: Research Article
ISSN: 2754-1312

Keywords

Article
Publication date: 19 April 2023

Md. Fazla Mohiuddin and Ida Md Yasin

The purpose of this paper is to inform scholars and practitioners about the current body of knowledge on the role of social capital in scaling social impact since these concepts…

Abstract

Purpose

The purpose of this paper is to inform scholars and practitioners about the current body of knowledge on the role of social capital in scaling social impact since these concepts are still poorly understood and literature is fragmented despite their importance.

Design/methodology/approach

A systematic literature review of 27 highly relevant studies in leading journals is conducted, and the results are synthesized into an integrative theoretical framework.

Findings

The framework identifies possible dependent, independent, mediating and moderating variables which conceptualize the role of social capital in scaling social impact.

Originality/value

To the best of the authors’ knowledge, this is the first study to systematically map social capital’s role in scaling social impact literature with the help of an integrative theoretical framework. For researchers, this framework would help by providing a shared frame of reference to conceptualize the role of social capital in scaling social impact and identify future research directions. Practitioners can use the findings of this review as a guide while designing and implementing scaling social impact programs.

Details

Social Enterprise Journal, vol. 19 no. 3
Type: Research Article
ISSN: 1750-8614

Keywords

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